The FM Sudafix Group has released a new leaflet and it is having an immediate impact. The leaflet combines an attractive design with an important message and the marketplace is seemingly responding very positively. A noticeable spike in contact has been noticed from companies with no previous affiliation or experience of the FM Sudafix Group, and many are citing either referrals from our existing client portfolio or recent direct marketing initiatives as the incitement to get in touch. One caller advised, “I’ve been disappointed with other companies, and the prospect of working with an organization like FM Sudafix who have a fresh approach to electrical earthing systems is very welcome.” Sean Elliott-Maher, the FM Sudafix Group Strategy & Communications Director, discussed the design approach of this new leaflet, “As with all new projects I convened a meeting with my best people and discussed both the scope and message. The branding guidelines that we have developed at the FM Sudafix Group are stringent in terms of quality control, but flexible enough to allow designers a large amount of creative freedom so I knew that they would produce some pretty inspired work, and I’m sure anyone looking at the finished product will agree that they haven’t disappointed. The form of our leaflet is intended to reflect the journey through a project from design to completion, with each new panel building upon the developments of the last. This leaflet is intended to identify why the FM Sudafix Group is an exception in the electrical safety sector and why comparisons to manufacturers of earthing / grounding materials completely miss the point of what the company is and how it operates; we are proud to be different and so do our customers and clients. The colour pallet and interaction works effectively and I think the message is conveyed in a modern aesthetic. Okay, I know that I’m talking about a leaflet on a more involved level than most people would think is reasonable, but this is one of the ways that makes the FM Sudafix Group different. My team and I, and by the very fact that we exist the other senior management, are fully committed to investing time, money and effort into our communications with our fantastic customers; we value that point of interaction and know that we demonstrate that value by the quality of the communication. The people who work for the FM Sudafix Group are excellent and they are the reason for our ongoing success and that’s why we in the communications department are devoted to representing the wider Group’s efforts in a way that clearly shows how much effort we invest in them. To accompany the leaflet launch we created some exciting supplementary marketing tools, such as exhibition stands and banners, which all adopt the same branding and aesthetics. My team has done a great job, without them this wouldn’t have been possible.”