The Middle East Electrical Exhibition 2010 was an energetic and enjoyable experience for all in attendance. Situated on the Ducab stand, as part of the Ducab Connect range, FM Sudafix representatives were in considerable demand. Conducrete®, the high performance conductive concrete supplied by FM Sudafix and its partner Ducab, was one of the most talked about products in the entire exhibition as consultants and project managers swarmed to the Ducab stand to learn more about its superior attributes. FM Sudafix Group Chief Executive Steve Hutchinson provided the following statement: “I was proud to contribute to, and be part of, the official re-launch of the Ducab Connect range. Recognising the importance of this event in the electrical sector calendar, and the local significance of our partnership with Ducab, I ensured that FM Sudafix provided representatives from the senior management to demonstrate our commitment to drive the Ducab Connect range forward. Our Global Sales Director, Will Hodgson, was delighted to meet with attendees and establish new opportunities for future growth of the specialist earthing products element within the Ducab Connect range. I offer my sincere gratitude to all those wonderful people who took the time to come to the stand to meet with us and thank them for their politeness and attention during our conversations. My personal positive experience of the exhibition based upon the response from those attending the show was further enhanced by the media attention focused upon the seminar hosted by Ducab Connect Manager Roy Heatherington and co-hosted by FM Sudafix Group Strategy & Communications Director Sean Elliott-Maher. It is a great honour to be part of the ongoing successes of Ducab, and representing its partnership with FM Sudafix was a highlight of my career and I look forward to many more opportunities to do so in future.”